There’s been a drastic change in user behavior within search engines over the last few years, which has impacted SEO and digital marketing as a whole. Even though factors such as proximity and location are out of your control, there is a lot you can do to increase the relevance and prominence of your listing, which will help influence search results. Making optimizations to improve Google My Business should be a vital component of your local SEO strategy. This factor is also based on the information that Google has about a business (backlinks, reviews, articles, etc.).
#Google my business optimization 2019 update#
They explained how GMB helps SEO, stating that “to improve your business’s local ranking, use Google Business Profile to claim and update your business information.”īut to what extent can Google My Business improve local rankings on search? Well, it all starts with these three key factors that Google primarily uses to determine local search results: Boost your local rankingįor years, many experts have speculated on whether Google My Business has an impact on SEO, and if so, to what degree? Well, we’ll start off by answering that first question: your Google Business Profile does factor into your overall SEO performance, as was confirmed by Google. Many users utilized GMB daily to check for business updates, look up the hours of operation, and message companies directly during the COVID-19 pandemic, and it’s expected that most will continue to do so moving forward. Having up-to-date information and taking advantage of all available features (uploading photos, products, services, Google posts, etc.) provides a good user experience and helps businesses keep their customers informed. It serves as a representation of your brand, which can impact how people view your company based on the information and assets featured on the listing. Your company’s Google My Business listing is often the first thing that users see when they search for a business. Engage with users and keep customers informed There are several ways that an optimized GMB profile can benefit your business, including the following. Why is Google My Business Important?ĭo you want more people to notice your business online? If so, Google My Business can help. The best part? It’s completely free! All you have to do is create (or claim) your GMB listing and start filling out your Business Profile to get started. Customers can quickly find, learn about, and engage with your company without ever having to leave the search engine. It provides a quick snapshot of your business’ operating information, services, reviews, posts, and other important details. Google My Business, also referred to as a Google Business Profile, is a tool for organizations to manage their online presence across Google Search and Maps. We’ll also discuss the relationship between local SEO and Google My Business and answer one of our most frequently asked questions: " does Google My Business affect SEO?" What is Google My Business?
#Google my business optimization 2019 how to#
In this post, we’ll give you an overview of Google My Business and discuss the importance of an optimized listing, cover several important GMB features, showcase how to best utilize them to improve your business listing, and provide additional Google Support resources to ensure that you comply with their guidelines. Users need to set up and verify the listing, choose the correct business category, craft the perfect business description, and determine what attributes to add – all while abiding by Google’s guidelines. However, there’s a lot that goes into the process and those tasks are easier said than done. Simply put, Google My Business (GMB) allows business owners to gain better control of how their company looks and performs within Google’s search engine.
However, an often-forgotten element to getting more visibility in search engine results pages (SERPs) and driving traffic to your site is optimizing your Google business listing. As such, a well-thought-out digital marketing strategy likely includes a mix of optimizing your website and Google Ads for keywords. With more than 70,000 searches conducted every second, visibility on Google is a no-brainer for any business today.
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